Cravings are like itches; the more you pay attention to them, the worse they get. The moment you get distracted is the moment the craving starts to go away. Make a list of a few short, distracting activities (play a game on your phone, call a friend, check news headlines, etc.). Next time you have a craving, do something from the list. If that doesn’t work, do the next thing. Eventually the craving WILL go away. Stand firm!