So often we hear from dieters sabotaging thoughts like, “I don’t deserve credit [for my weight loss efforts] because I should already be doing these things.” Here’s what we want them (and you!) to know: No you SHOULDN’T already be doing these things. If it was easy, nobody would be overweight. If it was easy, nobody who ever lost weight on a diet would gain it back. It’s really hard, but you’re learning and making progress, and you deserve credit EVERY step of the way.”