One of the hardest parts of dieting is the struggle – the “should I eat this? It’s not on my plan…but it looks really good…but you’ll regret it later…but this one time won’t matter,” etc. The reason dieters struggle is because they give themselves a CHOICE. We don’t struggle to take showers, get up with our kids, or put on our seatbelts because we don’t give ourselves a choice about it. Once dieters accept that these are the things they just have to do, dieting gets EASIER.