Often dieters think, “I wish I could eat whatever I want and as much as I want.” However, when dieters eat in an unrestricted way, while they may enjoy the food while they’re eating it, usually the whole rest of the time they feel bad, out of control, worried about their weight, at the mercy of their cravings, etc. When they control and limit their eating, they feel GREAT most of the time. Remember – what you may think you want in terms of eating may not be what actually feels good.